The Royal Canadian Mint manufactures coins for Canada and the world, also offering collector coins and precious metal bullion coins and bars. In 2012 Parable launched the Mint’s new visual brand through its annual report – Breaking Tradition – featuring their new logo die-cut into the report cover.
The Mint’s 2013 annual report focused on their global activities. With a cover image of Shanghai, China, this was the first Mint annual report to feature a non-Canadian destination on its cover.
The 2014 annual report, Tomorrow’s Mint (La Monnaie de demain) looked towards the future of minting, and the actions the Mint was taking to create a stronger, future-oriented corporation. Designed with the flavour of classic magazines such as Life magazine, this report featured the employees, processes, products and technologies that power the Mint.
The 2015-2018 annual reports followed a consistent, strongly-branded style reflecting the new direction of the Mint.
Inside Minting online magazine
The online magazine Inside Minting was aimed at the international base of Mint stakeholders and customers, interested in keeping up with minting trends, innovation and Royal Canadian Mint business activities. Parable handled the design, development, launches, distribution and web analytics of each magazine.
100th Anniversary Logo
Parable created a logo marking the Royal Canadian Mint’s 100th anniversary, featuring 1908 and 2008 pennies.